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An overview of Google's tools for e-marketing
Marketing on the Internet is based on specific, distinctive principles. So if we want to advertise effectively on the Web, we need to analyse at least a few issues. Of course, we're not without support. It turns out to be, among other things, Google's tools, whose advantage is that everyone can use them. Google offers at least a few tools that allow for effective advertising activities on the virtual network. It is worth knowing them, as they often surprise you with their degree of usefulness.
If we wanted to point out the most famous e-marketing tools, the Google Adwords advertising system would certainly be on top of the list. What is characteristic for him is that he allows not only sponsored links to be displayed in Google's search engine, but also that he allows advertising on those sites that are part of Google's advertising network. Google Adwords is associated not only with simple billing rules, but also with a very large reach. Its advantage is also the possibility of influencing to which addressees the advertisements will be directed.
Google Alerts is an invaluable solution for those who want to be up to date with everything that is happening on the Internet. It is especially useful when we want to access the most interesting and up-to-date information. Google Alerts is one of those tools that can be used directly through the search engine, but nothing stands in the way of links to the content we are interested in reaching our e-mails.
Google Analytics is a solution used for broadly defined web analytics. It is valued primarily because it allows you to observe data relating to traffic related to a particular site. Google Analytics is also an excellent source of information on the number of page views and people who have decided to visit the site.
Google Keyword Tool
The Google Keyword Tool is a tool that is especially useful when you want to search for and select keywords. This tool also allows you to assess how popular and effective these words are. It is especially useful at the stage of planning an advertising campaign.
Google Search Console
The Google Search Console is mainly used by webmasters, but this tool should also appeal to SEO specialists and website owners. It provides reports on the visibility of a particular page on Google, so it allows for quick access to information about users' visits to our site from the search engine, and even about potential problems they may encounter. Google Search Console can also tell us about changes that will make website positioning easier.
Google Tag Manager
Google Tag Manager is a tool useful especially when we want to create and update tags for websites and mobile applications. It is invaluable in the process of collecting information that helps to create a specific marketing strategy. Google Trends Google Trends is a useful tool when you want to check not only the prevailing trends but also the most popular search. It allows you to find out what is of greatest interest to Internet users at a given moment.